Top 5 signs that your website is outdated

When your business's website was new it looked fresh and professional. It was shiny and made your business look proud and competent. However as time passes that same website can become stale, old, and outdated, even to the point of being a laughing-stock. However, since you see the website everyday, or nearly everyday you may not even realize that it has grown out of date. In this article we will provide a few hints that your website is outdated and in need of a makeover. If you notice any of the following signs of website stagnation, you should strongly consider a new website design for a wide variety of reasons. Just a couple of reasons are outdated websites can be penalized by google, bing, and other search engines, ultimately harming your business, also a stale website can make your business look less competent and professional than your competitors. So, the have a look at five signs that your website is outdated.

1 - Your website was built before 2015

If your website was built before 2015 chances are good that it is using out of date technology and not utilizing the latest technology available. That is bad not only for your visitors and your business's online reputation, it may also be holding you back in rankings on search engines, such as Google, Bing, and Yahoo. And that may be costing you customers that you should otherwise gain. As fast as technology changes these days it is always a good idea to refresh your website with not only a new look, but also the newest technology. So if your website was built before 2015 it is very likely time for a new website.

2 - Your website has the traditional 2010 sidebar layout with small images

Does your website have the older look of websites of the 2010's with small images and a sidebar on the left or right side with widgets? If so then it is really outdated. An outdated website makes a bad impression on potential customers as it more or less says that your business does not care about your online presence. And potential customers may think that you do not care much about your business or customers as well. So, if your website has this older kind of layout then it most definitely is time to get a new website design.

3 - Your website does not look that great on cell phones and tablets

If your business's website looks quirky or odd on smaller cell phones or tablets then it is probably not considered 'mobile friendly'. Mobile friendliness refers mainly to websites that are designed to look correctly on smaller screen sizes, such as cell phones. This means that the user should not have to scroll horizontally, only vertically, and all content should fit correctly on the screen, regardless of screen size. If your website does not meet this criteria then most likely it is being penalized by Google and other search engines, and this can ultimately cost you business and customers. The fix is to modernize your website with a new design.

4 - Your website loads slow

Does your website take a long time to load? If so, then it is probably not well optimized. A slow loading website will cost your business in many ways. First, most visitors will leave a website that does not fully load in under 10 seconds. And these days most websites are expected to fully load in about one second, unless they have a lot of multi-media content, such as a large amount of videos. Second, search engines take page load speed into account when it decides how to rank. So the bottom line is that if your competitors website is faster than yours, it will likely rank higher than your, all other things being equal. The best solution is to hire a website developer to re-design your website with the latest technology, to ensure that it is fully optimized and fast.

5 - You experience drops in rankings and get negative comments from customers/visitors

Have your search engine rankings dropped a few places or more lately? Have you received negative comments about the appearance or functionality of your website? If so, then that is a definite sign that your website needs a redesign and needs to be refreshed with a new design. The content on your website may be just fine, well written and informative, with all of the right keywords at the right frequency, but if your website is utilizing out-dated technology then most likely sooner or later your search engine rankings will suffer, as will your business's online presence and reputation.

If any of these five signs apply to your business's website, then it is most likely time to get a fresh, new website. At 2 Ultra Media, we will review your existing website and evaluate exactly what it will need to be fully compliant with all the latest standards. We will come up with a design that you will have full control over. In the end you will get a new website with all the latest technology and a fresh, new look that will impress you and your customers as well. So give us a call today for a free evaluation. We will work closely with you to ensure that you get a new website that your business needs and deserves.